The e-commerce industry is a battlefield today, with businesses constantly fighting to grab the spotlight. Isn't it obvious? Customers are more drawn to purchasing products online due to the convenience factor. The pandemic has also played its part in pushing many businesses to establish their digital presence. The consequence? Hundreds and thousands of small, medium and large companies are trying to stay afloat.
The most effective strategy that has empowered many to stay relevant is Ecommerce SEO. It's a tried-and-tested tactic that ensures more traffic to an online store than its competitors. If you have started out just now and wish your online traffic to skyrocket, you must know how to maximise the potential of e-commerce SEO. As we disclose the top practices in the upcoming section, get ready to educate yourself on ways to increase your sales.
Tips from an Ecommerce SEO Agency on How to Drive Sales
As long as you involve an e-commerce SEO specialist, you are covered, but if not, here are the practices to adhere to:
Always run an SEO audit
An SEO audit is a superb way to diagnose the reasons behind dipping sales. It analyses your site, its pages and everything to find out what exactly is hindering repeat purchases to your store. It could be missing meta tags, incomplete optimisation, absence of proper ALT tag and incorrect usage of links in the content. Sometimes, when you fail to abide by the search engine guidelines, the matter goes out of control.
Never forget to conduct keyword research
The best way to determine trends is through keywords. When content is not based on the right set of keywords, the visibility of a site on SERP is hampered. Therefore, always research your keywords properly. Whether by listing all the relevant topics, looking for keywords that match those, hunting for related terms or checking how competitors rank on those specific sets of keywords, do everything to finalise your keywords.
Incorporate long-tail keywords
You will be surprised to learn that 50% of all searches have a minimum of four words. So, when keyword researching, include such keywords in your site, particularly product names and descriptions. Since they have little competition compared to other search terms, you are sure to rank on them.
Simplify website architecture
If you ever connect with an Ecommerce SEO agency, you will discover the role played by bots. Also called web crawlers, they index results found on websites. When a user runs a query on the Internet, the search engine references the index and suggests a page with the most relevant result.
Now, if a site features a complex architecture, these bots find it incredibly challenging to index the results. Consequently, the site is most unlikely to show up on top results. Therefore, it's indispensable to simplify website architecture.
Optimise a product page around a focus keyword
Wondering what's a focus keyword? It's a word that best describes products. When optimising a product page, research such keywords and seek similar search terms. Build your page around them to enhance visibility.
Work on the site's mobile responsiveness
Online searches are mostly made through mobile devices. Therefore, Google prioritises them. However, if yours is not a mobile-friendly site, your site visitors may not convert to customers.
Do internal linking
Never underestimate the power of internal linking. It creates site architecture, builds link equity and invites users to your site's priority pages.
Optimise product image
Product images often interest users. Hence, you must optimise your images for search so that when users click on them, they are directed to your online store. Wondering how to do so? Employ the ALT tag to describe them so that visually impaired individuals can access them.
Boost site speed
Google SERP rankings are dependent on site speed. If an e-commerce shop takes time to load, Google is sure to penalise it by hurting its rankings. Therefore, work on the pace at which your site fetches data.
Generate interactive content
Ranking on search engines is dependent to an extent on how updated your content is on site. While it's challenging to add fresh content regularly, interactive content helps to a degree.
Build quality links
The higher the links, the better the ranking of a site. That is a huge misconception that many harbour in mind. Instead, invest in quality link-building to influence traffic and site credibility. By ‘quality', an SEO expert implies links with a good reputation and traffic. Avoid blacklisted ones from Google at all costs.
Draw the spotlight on testimonials
There must be a page or space allocated for customers to leave their product reviews. Having them will not only enhance the site content but also play an integral part in affecting purchase decisions. This is why highlighting the positive reviews is essential.
Hire an E-Commerce SEO Agency to Achieve Your Business Goals!
Now that you have the guidelines to expose your business to millions on the web, go ahead and implement them. However, if you ever feel you lack the technical expertise, you can always approach a professional SEO agency and have them work on your behalf.