Are you running a local business? Or is it your dream to gain international recognition? Whatever your aspirations, SEO is the key to success, and surely not the only one. While you might think that an SEO company can offer you the best services, there is a difference. If you wish to focus on local SEO, then hire a local SEO company that understands the tips and tricks and can make your business stand out amongst all others. There is always a strategy behind SEO, and that's what makes a brand stand out and gain more traffic. However, not all SEO services are the same; there is local SEO and general SEO. If you feel confused about which kind of SEO service would benefit your business, then this write-up is a must-read.

The Difference Between Local And Traditional SEO

Local SEO and traditional SEO are contrasting forces, and a closer look will reveal that they are two sides of the same coin. Local SEO and traditional SEO are not conflicting, but they work hand in hand, coordinating together to boost a business's online presence. Traditional SEO is a foundation, and local SEO adds a finishing touch to your online presence.

What Is General SEO?

By the term general SEO, we mean organic SEO that focuses on web structure, content, and all the other technical elements to attain higher online visibility. The main aim of SEO is to increase organic search traffic without paying the search engine for its placement in the SERPs.

What Is Local SEO?

Similar to general SEO, local SEO helps boost the visibility of a business in search engines by attracting local customers who would be ready to make an immediate purchase. The ultimate goal of local SEO is to direct potential customers to the physical store. While for organic SEO, search engines look for the most relevant information, in terms of local search queries, the search engines consider distance, relevance, and prominence. The ranking factors for local SEO evolve around reviews, links, on-page citation signals, and user behaviour. However, a good local SEO company can build a personalised strategy for your business.

Local SEO Vs. General (Organic) SEO : Which One Is Suitable For Your Business?

When one is confronted by SEO, businesses grapple with the most vital question: local SEO or general SEO, which one would work for their business? Which SEO strategy would help in maximising your online presence and driving success? We suggest that ‘the decision is yours based on your needs and requirements'.

  • If your business has a physical location, then local SEO is a must! A good local SEO company can provide you with an integrated strategy that would work best for your business for online visibility and also to get customers to move away from online searches and make an in-store visit.
  • If the business doesn't have any brick-and-mortar locations, then focus on general SEO and fetch organic traffic to your website. Without a physical store, businesses can now attract visitors who are not predominantly local.

Is It Challenging To Run Multiple SEO Strategies At Once?

Yes, but everything depends on the company's goals and size. Running multiple SEO strategies can be a game changer, but again, it's resource-intensive and time-consuming as well. However, working with an SEO company can definitely make things easier for your business.

While one aspect of SEO might not directly impact the other, optimisation of the elements can ensure a robust online presence.