How do you think some sites rank better than others? Why do you think Google prioritises some websites more than others? The secret lies with backlinks, or inbound links, found on other websites pointing to a page in yours. They are like votes of confidence to search engines based on which they prepare their ranking pages.
In layman's terms, the more backlinks you have on your site, the greater your chance of ranking higher in the SERP. Think of them as reviews and recommendations for a restaurant. The more, the merrier. They develop trust and urge people to visit. Only the best SEO company in London can promise high-quality backlink opportunities through guest posting, content marketing, link-building tools, and industry experience. Plus Promotions UK, a reputed one in the country, has you covered with the best practices to accrue quality backlinks. Before approaching it, how about knowing everything about backlinks? Let's get started.
Significance of Backlinks
Google perceives a site to be more trustworthy when it has backlinks from authoritative sources. And when it finds such a website, that URL is more likely to rank in response to relevant search queries. In turn, the discoverability of the content improves. Valuable are the backlinks in SEO that appear on functional pages, are follow links, placed naturally with relevant content and use natural anchor text.
Did You Know About Toxic Backlinks?
We hope yours is not toxic! Ask any SEO company in London and the experts will tell you about it. Some of the most common practices that often result in toxic backlinks are:
- Link exchanges
- Forcefully implanting keywords into anchor texts and spamming them
- Buying links in exchange for money, services and even goods
- Leveraging automated programmes to create links pointing to your site
How Do Professional SEO Executives Help Build Backlinks to a Site?
If you ever get to connect with the best SEO company in London, you will find the agency implementing the following techniques below:
- Backlink requests
Another way SEO companies get adequate backlinks is through requests from site owners, webmasters and editors. This approach works best when there is a clear value proposition. It is exactly where link-building tactics make their presence felt. One of the most tried and tested ones is guest blogging, whereby SEO experts offer to write a post for another site.
Another tactic is to explore other sites for relevant dead links and suggest quick replacements for those with your working link. SEO agencies around the world call it broken link building. Likewise, there is the Skyscraper technique besides the unlinked mentions. Reach out to an SEO company in London to learn more about them.
- Backlink purchases
As already discussed, Google penalises backlink buying. So, it can never be a good idea. Rather, seek paid link-building services from reputed link-building agencies and benefit from white-hat tactics.
- Backlink earning
It's an organic way of generating backlinks. It starts with people discovering relevant content while searching on Google, browsing social media platforms, or through word-of-mouth marketing. An SEO agency in London helps with backlink earning through useful content creation that others would like to link to.
For more such strategies, seek the professional assistance of the best SEO company in London.
Wrapping up
Ranking on Google is possible, and backlink creation is still one of the most common methods. However, a lot of effort has to be put in. Shortcuts taken may help you acquire links, but chances are they will be less valuable. Therefore, it is recommended to involve an SEO specialist to build a healthy backlink profile and benefit the most from it in terms of ranking.
